Product pricing has always baffled me (not with just NetO but with everything). If you look hard enough you can always find a deal somewhere on something. Not to run too far off topic but this is a "deal" that will always stick in my mind. We had friends visiting us up at our cabin in New Hampshire one summer and they went off to the state run liquor store to see what they could find for that evenings "fun". They returned with a 1.75 liter bottle of rum. They showed us the 2 in-store discount coupons for the rum along with a mail in rebate. All totaled after all the discounts and rebates,
they were paid $2.oo to purchase that big bottle and get skunked (true story)