Originally Posted by
franko
At the end of the day, the sales success of a site depends on a) the product or service b) the value equation (usefulness / cost * desirability [cool factor]) or "is it worth the investment being made?" c) the content/copy/illustration d) how easy it is to find the information needed to make a decision 3) how easy it is to complete the transaction. The rest is just eye-candy.
In essence, it's no different from the days we were designing sites for the Lynx or Grail browsers. The quality of the content is still what propels sales. Since my product is my photography and digital art, I make my own site highly graphic to show off my product. Sites I design for others vary.