Originally Posted by
Polly Lieberman
The swimwear industry generates $13.25 billion in revenue each year, which is pretty impressive for a seasonal product. Women’s swimwear makes up approximately 70% of the market share, which allows you to narrow your targeting. You can choose to market two-piece bathing suits to women in the United States and remain profitable, as the US spends approximately $8 billion each year on two-piece bathing suits. You can also expand your niche into other subcategories such as beach related products, fashion, sunglasses, and more. You can have influencers wear your swimwear to build up your social following and increase sales which makes marketing your line easier.The main swimwear manufacturers are based in China. The primary material used for manufacturing is fabric. Swimwear manufacturers purchase their fabric from outside suppliers and use synthetic dyes to color it. Sometimes the dye is applied directly on to the swimsuit cloth by putting it into a hot solution of dye. Manufacturers also use metal or plastic fasteners for the bra of a bikini or a two-piece swimsuit for women. As for the swimsuit of men, the trunks typically include a drawstring in the waistband. As with any apparel, the design is a very important part of the manufacturing process for swimsuits. Manufacturers pay emphasis to what is the new trend in terms of the patterns and colors. Swimsuit manufacturers pay a lot of attention to the comfort, color durability, as well as to the elasticity of the fabric.